In order to create a viral component that attracted users to Sizzle, we decided to create a “nightlife” focused Snapchat account that successfully gained over 1,500 followers in just one week – and at the time of the Sizzle launch – we had about 3 thousand followers (over 2.1 thousand views on each photo)! The account basically allowed users to follow us and send in “snaps” of them partying over the weekend. They were then automatically reposted on our “story” for all followers to see – anonymously.
Upon a successful launch in March of 2015, Sizzle amassed over 800 downloads in the first weekend and then began to steadily grow on a daily basis. The overall brand was successfully validated after multiple focus group sessions, in-person interviews, survey research, and a public beta launch. #TonightIsInYourHands