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InstaInsure enabled consumers to purchase insurance at the point of sale. By enabling consumers to purchase insurance at the point of sale, InstaInsure’s goal was to increases the number of policies sold to the benefit of consumers, retailers, and insurance providers.

The InstaInsure tablet application connected consumers’ in-store with a licensed insurance agent using video call technology.


  • For consumers, InstaInsure provided the fastest and most convenient way for individuals to be insured immediately with no gap in coverage.
  • For retailers, InstaInsure generated an additional revenue stream in the form of affiliate fees and provides a better customer experience.
  • For insurance providers, InstaInsure reached the consumer at the highest likelihood of conversion, thus increasing the number of policies sold.